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Melinda Goddard has written or co-authored the following publications:
■
M. Goddard, T. Robinson, RPh, Roche Pharmaceuticals
Monitors’
Best Practices,
[Nutley: Hoffmann-La Roche
Inc., 2004 and 2008 (second edition); internal
publication].
■
M. Goddard,
“Five Keys to Designing Successful
Customer Satisfaction Measurement and Management,”
Customer Relationship Management, Volume VIII,
Number 4, SOCAP, August 2003, pps. 29-33.
■
G. McClelland, J. Siegel, M. Goddard,
“Measuring
Investigator Satisfaction: A Global Survey Identifies
Strengths and Improvement Opportunities,”
Applied
Clinical Trials, June 2002.
■ M. Goddard,
“A Best Practice for Sharing Best Practices:
Finding B2B Answers to
‘How do I delight my
customers?’”
Customer Relationship Management,
Volume VII, Number 2, SOCAP, April 2002.
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