Melinda Goddard has written or co-authored the following publications:
M. Goddard, T. Robinson, RPh, Roche Pharmaceuticals
[Nutley: Hoffmann-La Roche
Inc., 2004 and 2008 (second edition); internal
“Five Keys to Designing Successful
Customer Satisfaction Measurement and Management,”
Customer Relationship Management, Volume VIII,
Number 4, SOCAP, August 2003, pps. 29-33.
G. McClelland, J. Siegel, M. Goddard,
Investigator Satisfaction: A Global Survey Identifies
Strengths and Improvement Opportunities,”
Clinical Trials, June 2002.
■ M. Goddard,
“A Best Practice for Sharing Best Practices:
Finding B2B Answers to
‘How do I delight my
Customer Relationship Management,
Volume VII, Number 2, SOCAP, April 2002.