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Business Rationale
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 for Customer Satisfaction
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Why survey if we can’t
change our business?
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Nearly 70% of the reasons for lost business relate
to service quality and a perception that the
business is indifferent to the needs of the
customer
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not due to price, product or specific
outcome from a service
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rather the process of
doing business!
It can take a long time and
significant investments to develop new products, processes
or services at the heart of your business, but the
quality of the service from everyone in your
organization can be changed immediately.
Think
of world-class successes, like Ritz-Carlton and
Southwest Airlines. The customer focus of every
employee is a major reason for customer loyalty
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from a warm, sincere greeting, to prompt, capable service, to a
fond farewell.
When you ask how to delight your customers,
you unlock the secrets to their loyalty and how to
change the way you do business, so you attract even more
customers
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starting with better service from the
resources you have right now!
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