Meeting and Conference Presentations
        From public conferences and symposia, to board meetings, to sales and annual general meetings, the business rationale and the process of systematically measuring and managing customer satisfaction represent important topics that can energize an organization and build momentum toward profitable change. Examples have included:

■ Customer Satisfaction = Business: Proving the    
 

   Theorem

■ A Best Practice for Best Sharing Practices

■ Measuring Customer Satisfaction to Maximize

    Loyalty

■ Including the “Segments” in Your “Segment”

   Strategies for Aligning Customer Satisfaction

   Measurements with Multiple Market Segments