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Survey Design and Management
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Results/Recommendations
Presentation
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In most businesses, some customers are very
satisfied, while others are not. Some things seem
to delight customers, and others may seem like
the bane of their existence. Some products or
services may be creating loyal customers, yet others
may be sadly lagging competitive offerings.
These contrasts can appear contradictory and
paradoxical, especially when both ends of the same scale appear
in survey results measuring the same aspect of your
business.
Your organization can benefit from years of experience in survey
design and implementation
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across market segments, products and services
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to focus on the greatest opportunities to improve customer
satisfaction and therefore, bottom line results.
Presentations can be tailored to executives, implementation
teams
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and the entire organization. Each would include: a review of the
business rationale for measurement, background on survey
administration, and results by segment, product and/or service,
region, function or process
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with specific recommendations for customer-driven change in
your business.
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