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About Surveys and Measuring
Customer Satisfaction
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How are ClienTell surveys different?
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Most satisfaction surveys are designed with a
scale of
check boxes
that ask about a set of
attributes
the business thinks are important to
customers. They may have only one comment field at
the end
or none at all. And, many are conducted as quick online
pop-ups
or as written
Bingo
cards that are filled in and mailed
or left behind.
Such practices often leave customers saying,
They
never asked about what mattered to me, and they didnt
seem to care why.
ClienTell Consulting surveys focus on the
moments of truth
in the overall experience of
doing business with your company, inviting your
customer to explain every answer, as if in a
dialogue. That is, ClienTell surveys let customers
tell
you their reasons. When you get ClienTell
survey results, you not only have objective
rankings of satisfaction scores, but you can
understand why
with actionable insights into what to do more or to
change
in order to ensure future loyalty and bottom-line results!
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